David Meerman Scott

Best-Selling Author

David Meerman Scott recognized the online marketing revolution in its earliest days and became one of its leading voices through multiple bestselling books, including The New Rules of Marketing and PR, which has sold more than 500,000 copies in 29 languages—from Albanian to Vietnamese.

Today, David believes the pendulum has swung too far toward superficial online communication. His work now focuses on helping organizations build genuine human connection by creating passionate communities of advocates and fans. He explores this philosophy in his Fanocracy, a Wall Street Journal bestseller, and his forthcoming book, The Fandom Playbook, scheduled for publication in late 2026.

An advisor to emerging companies, David also serves on the HubSpot Advisory Board and delivers keynote presentations and masterclasses around the world. Outside of his professional work, he enjoys surfing, backpacking, and dancing the Lindy Hop.